Black Gold Rodeo Association

Website design, graphic design, social media management, marketing

Leduc's largest annual event, the Black Gold Professional Rodeo and Fair, or BGR for short, needed a website to accomplish a number of goals for their association. They were seeking a site that could:

Enhance communication with their volunteer force

Attract new board members and other volunteers

Promote the Black Gold Rodeo to the world

Provide an online presence for rodeo fans to find information on the BGR.

Highlight rodeo sponsors

Promote the Trade Fair which is a vital component of Rodeo Weekend

In that quest, we created a comprehensive, dynamic, content-rich website that achieves the goals set out by the BGR Association. Contained in the numerous, information-laden pages, site visitors can learn about every element of the rodeo from the Dance in the Dirt Cabaret to the Cowboy Church on Sunday morning and everything in between.

Project Details:

Creation of a unique, expressive, logo design
Above-the-fold newsletter recipient call-to-action field on every page
News section powered by the latest blog entries
Contest page with free tickets to various rodeo events
Events calendar
Mobile-friendly
Members meeting reminder area
Promotion of every one of the kaleidescope of events available at the rodeo
Links to the Canadian Rodeo Association page with the official results of the BGR and other CRA events
Online ticket buying feature for both Rodeo and Cabaret events

visit site

Leduc Black Gold Professional Rodeo Assc Homepage designed by Industrial NetMedia

Important aspects of the Black Gold Rodeo are highlighted by this link section of the BGR homepage built by Leduc's Industrial NetMedia

The Black Gold Rodeo homepage by INM of Edmonton has a link section to all the events available at the BGR

The 2012 Leduc BGR calendar produced by Edmonton-area Industrial NetMedia shows a trio of cowboys with their lassos aloft riding in mist

The 2011 edition of the BGR poster designed by INM of Nisku/Edmonton features a bold image of cowboys with lariats flying

Alberta web designer INM created this poster in 2012 to promote the Black Gold Rodeo with an impact graphic and loads of event details

The Leduc BGR poster for 2013, developed by Edmonton web designer INM shows a cowboy on a bucking bronc from a rare front angle

A subtle rust-colored background makes white text stand out sharply in this 2014 Leduc BGR poster created by Industrial NetMedia

A well-worn cstetson covering a pair of cowboy boots is the enticing graphic chosen for the 2015 Leduc BGR calendar designed by Alberta-based INM

Elements such as sponsor lists, venue map, event photos and a stirring cover image of a stetson on cowboy boots highlights the "A-side" of the 2015 BGR flyer produced by INM

INM of Leduc used elements such as a stetson, cowboy boots and a lasso to decorate the back-side of the 2015 BGR flyer

This Dance in the Dirt ticket featuring bold white lettering on a wood-grain background made by INM in Leduc was an ideal look for this popular BGR

The iconic stetson/boots/lasso graphic on all 2015 BGR marketing material was also used for the cvover of the program designed by INM of Leduc

TESTIMONIALS

Please add your own feedback rating

"We would highly recommend Mike"
We would highly recommend Mike for any promotional or advertising project to build or enhance your website.

- Barbara Rehn (Leduc Black Gold Rodeo)

"It has been a pleasure."
It has been a pleasure working with you. I like the website and think it’s a great job. I feel I can endorse you guys with good cause.

- Anna, Vancouver and Lower Mainland Multicultural Family Support Services Society

"I’m very happy with all the work done"
I’m very happy with all the work done on the re-launch of my website and Social pages now. Night and day from the other company I first worked with.

- Wade Szymanski (Dominion Lending Key Financial) – EZ Mortgages

"Thanks so much"
Thanks so much for how much support you always give us! You really do spoil us!

- Nicole, Linx Connect

"Fantastic job!"
Mike, Ardis and the team at Creative101 did a fantastic job building and launching our website and made it an absolutely painless process.

- Vic Norgren, Barben Industries (Nisku, AB)