Branding is more than just your logo.

Businesses large or small, should implement elements of a good branding. It encompasses all that your business stands for and represents. It includes graphics, colours and fonts that, when used correctly, creates a look that reinforces the sense that the business is an expert in its field. When your customers (or potential customers) see it over and over, they recognize it and it becomes the 'face' of your company.

The elements in a great branding campaign would be:

1. Logo

Your logo can be what people see first and can instantly recognize. It needs to represent the business but it can be simple and powerful, at the same time. We see logos everyday! If your branding has done it's job, your logo will be recognized all on its own. Take Nike, for example... their swoosh doesn't even need any text to be identified. Logos like Apple, IBM, LG or even Campbells Soup are so well branded that most of us know what they are, right away.

2. Colours

Your branding needs a few strong colours that coordinate with your logo to be used in all your advertising materials. They should be used in a similar fashion on your website, business cards, printed brochures or signage. They will allow a consistent feel that will begin to be recognizable so that people will immediately know its you.

3. fonts

The fonts represented in your logo is a good place to start. However, you can use up to three fonts in your branding but they should work well together. These fonts will be used throughout your campaign, in the same way the colours are. 

4. Tagline

There are some pretty memorable taglines or catch-phrases in use today. If you choose one that's unique and trendy, it can be very useful in making your brand stand out. Thinking of a slogan for your business can be daunting but a necessary branding element.

5. Graphics

Brand graphics can be any element that gets used regularly to create a consistent feel and look. They can be a certain repeating background that resembles your logo, a line or a shape. They are the visual elements that serve to quickly identify a brand without any need for words. 

So, why is branding so important?

You need great branding to distinguish your business from its competitors. It also tells them why they should go with you instead of the other guys. It's what makes that memorable impression. Possible customers may come across your branding on social media, print advertising, internet or even your signage. Make sure it's consistent and coordinated.

To develop a uniquely distinctive brand identity, a professional graphic designer can help you with your vision. They can create your logo and the branding that goes along with it. Choosing the right colours, fonts and graphics, requires a good eye for detail and someone with experience to put them all together smoothly.

Call us today at 780-739-5850

if you would like to have creative101 take control of your branding.