Sure, you could use your computer to design your own logo, brochure or even your website but should you?

Here are 5 reasons why you should hire a professional graphic designer instead.

1. First impressions... they matter!

When you meet potential clients, one of the first things you'll do is give them your business card. If you're logo is poorly designed or you're missing information on your card, the first impression of your company may not be great. A graphic designer will make sure your 'brand' is consistent and impressive. Also, when someone hears about your company for the first time, they are most likely going to research it and look for your website. Your homepage should be informative and look professional, as well as easy to navigate. We will make sure you come across in the best way possible to attract new customers.

2. Creativity vs. competition.

With all the free online design tools available today, it has never been easier to create your own marketing materials. However, these tools can use the same design elements and you risk looking like someone else. We will be creative and unique to give your business the look and feel that's specific to your brand. You will get an identity that's truely yours and every piece will be consistent with colours, as well as all branding elements.

3. Consistency is key.

To create credibility in your industry, you need a graphic designer to consistently use the proper elements to uphold your brand. Your audience will trust your advice and regard you as an expert in your field when your content provides steady reliability. For example, if you see someone score a goal in a hockey game, do you assume he's a great player? Probably not, it could be a fluke. If you see that player make the same shot over and over and over, you might start to believe he's actually a professional! Consistency creates credibility. So, if your branding shows consistency on a regular basis, you're more likely to show that you know what you're doing. We will make sure that your company stands out from the rest.

4. Your message is important.

Above all, graphic design is important for any business to tell their story. Doesn't matter how small or how large your company is, you still have a story to tell. Graphic design communicates more than just words. Simple design elements like font choice and colour schemes can help to portray an emotion or feeling that supports your message. While the message of all the graphics in your business will differ slightly, they should all tell the same story about your brand. Having a branding guide in place will help you choose design elements that tell the same story and keep the look of your brand consistent. We can help with that, too. If you don't look good, neither do we.

5. Budgets are a reality.

One size does not fit all when it comes to design. Small budgets and constraints are part of the territory. A good graphic designer should remain flexible. If you cannot afford full colour then work with two. If you cannot afford a huge website then start small and build it as you go along. The longer you work with a designer, the better your marketing efforts will be.

Hire a designer because your business is worth it!

A good designer will help you showcase your experience, your credibility and your expertise. Since you've put in all this hard work, you owe it to yourself and to your business to find the best graphic designer to help promote what you do best. We will be your support team and get you noticed!

Contact us today at 780.739.5850 to start telling your story better.