Getting that sale is still important to your business and that service is important to your customer.

During this crisis, businesses have been in pause mode, some can work from home and others have had to change how they are running to abide by new social distancing recommendations.

You may be wondering:

• How can your business adapt without greatly impacting your sales?
• How can you provide a safe environment for your employees and customers while staying open?

If your products or services are essential, you'll have to navigate the challenges to allow customers to buy from you.

Curbside pick-up, free delivery or online ordering are great options right now. If customers have to come in to your store, you'll have to make a plan to keep them safe, as well as your employees. Make sure your accommodations are clearly outlined on social media and your website so customers will know you're still there for them. 

You can still operate your business by scaling down or changing what and how your do things. Social distancing, new cleaning regiments, limiting the amount of people in your store and shortening opening hours, are ways to keep moving forward.

Businesses must plan for a progressive return, taking into account the impacts of the new measures. Always make sure your website has this information for them because that's where they'll look!

For more advice on running your business during a crisis, you can read our other blogs.

Marketing during Covid-19, tips for doing business, running your business from home