Marketing during Covid-19

How to use this downtime to benefit your business

Now is a great time to review your branding, brochure, business cards or other marketing materials. When things are busy, branding and brochure design can get put on the backburner. Or, perhaps you didn't need one during prosperous times? The business world is on pause, but it will come back, so you should be ready. Consider creating a digital brochure that you can send to customers. Create a PDF that you can attach to a newsletter or social media post. You are sending out newsletters, right? Your approach to marketing must change, but the basics remain the same.

It is time to reassess your marketing. Customers are harder to reach. Is your brand strong enough to compete in these times? Review your content to ensure it is up to date, looks professional and most of all, is designed by a professional, for marketing that works. Re-evaluate your products and services to see how they can be better suited for a customer base that is staying at home.

Create digital versions of all your marketing that can be emailed or used on social media. Get your graphics professionally done so you stand out. Do not risk being seen as a home-based business.

Thinking of the future, right now would be a good time to order marketing materials so they are available when you need them. Take advantage of the sales and incentives that most printers and suppliers are offering. You need to be sensitive to your customer's reservations about purchasing during tough times. Your services should be refined for a stay-at-home audience. Maintain your optimism and look to the future and brighter days ahead.

We are here to review your current marketing plan, materials, and your website. We are experts in your corner.

To learn more about how a brochure is still a great business investment, read our past blog.